Canadians lead the world when it comes to the Internet. 83% of us have Internet access from any location, and almost a quarter of us (22%) are connected through a smartphone or PDA. We spend more time online than any other country in the world, according to a recent comScore study. The average Canadian spends 43.5 hours a month online, compared to the worldwide average of 23.1 hours.
So how do we spend all those hours online? Here are the top 10 online activities, according to the latest IpsosReid Canadian Internet Fact Guide:
- 89% visited news or information websites
- 86% visited a newspaper website; 34% do so at least weekly
- 78% conducted banking; 44% bank online at least weekly
- 78% purchased product or service; 20% make purchases online at least monthly
- 75% comparison shopped
- 72% clicked on a website advertisement
- 70% looked for movie times/critic reviews
- 68% used instant messaging
- 66% listened to radio
- 65% visited a magazine website
